Grey Wolfe Is Setting A New Standard For Private Members Wellness Clubs

Wellness clubs have become the new destinations for socialization and engaging with like-minded individuals who share the same passion for health and fitness. These centers are dedicated to bringing together a curated range of services, classes and treatments that benefit overall wellbeing. Since its proliferation post-pandemic, the wellness club has reshaped how we merge our health goals with social life, setting the stage for local communities to gather and interact through fitness classes, treatments, and therapies.

While the wellness club concept is largely anchored on community and social interaction, Grey Wolfe in West London hones in on hyper-personalization of wellness programs. It also puts a premium on unparalleled privacy and undisturbed quiet. The company’s originator and founder, Sarah Jones St John, shares, “We believe in the healing power of solitude, and in the power of stillness. Each member gets to enjoy the entire space to themselves, or a guest they may bring with them.”

She explains that the brand’s name, Grey Wolfe, is an allusion to the lone wolf. “[It is] homage to the powerful instinct and wisdom of these beautiful creatures. In their natural habitat, wolves seek out solitude to survive and grow… the spirit of the wolf, its beauty, wisdom, and courage, are found in the essence of existence, nurtured in the time they spend in their power place…This solitude is an act of self-love. It’s a very intentional way to relax, ground, and reconnect with yourself.”

Sarah, who is also an energy facilitator, advanced frequency therapist as well as body and spirit connector also weaves her experience as a healer, entrepreneur, wife and mother into the unique wellness club experience at Grey Wolfe. “The concept of ‘Grey’ comes from my belief that in the essence of existence, life isn’t simply black and white. Instead, there lies limitless shades of grey. Just like solitude, grey isn’t always comforting or calming. Sometimes, it raises questions, worries and discomfort. It is here where our strength to heal and grow resides.” She also attributes the grey as a reference to the club’s range of BioTouch and BioTech treatments, combined with Spiritual healing modalities. “[This] sets us apart from anywhere else as we curate these according to how you feel and what your goals are.”

Every wellness experience at Grey Wolfe is customized according to one’s goal and unique state of wellbeing. “We understand that each member is on a different wellbeing journey.” says Sarah. For instance, one might be inclined to book a Lymphatic Boots session to detoxify and complement this with an attuned massage and a crystal or sound healing session. Grey Wolfe’s offerings are thoughtfully curated with the clear intention of nurturing the mind, body, and spirit.

BioTech treatments utilize state-of-the-art technology to hack into the biological system. They aid with fortifying immunity, improving sleep, boosting energy levels, and speeding up the healing process. Members at Grey Wolfe can book any of the following BioTech treatments: BioCharger, Infrared Sauna, Rebalance Impulse, Lymphatic Boots, Hyperbaric Oxygen Pods, and LED Facial Therapy. Sarah recommends the BioCharger for enhanced balance and cellular function. She adds, “The Hyperbaric Oxygen Chamber [also] offers great benefits for those suffering from jet lag, brain fog or pains and aches. By breathing oxygen under the pressurized environment, you will increase your elevation in tissue oxygenation by 50%, helping to reset your circadian rhythm and aid in physical recovery.”

Grey Wolfe’s menu of BioTouch treatments is made up of Attuned Facials, Attuned Massages, Spiritual Treatment and Added Wellness. Instead of subscribing to traditional facial protocols and massage routines, their team of expert practitioners tune in and find guidance from the individual needs of one’s mind, body, and soul. The NottNuit 528HZ Facial, for example, harnesses frequency, tuning forks, and face cupping tools to stimulate circulation, awaken the senses, and bring back skin’s natural state of glow.

Sarah also suggests pairing the unique Rebalancer treatment with any of BioTouch therapies, emphasizing that, “There is truly something for everyone looking to improve their mental, physical, and spiritual wellbeing… Grey Wolfe does offer the most incredible treatments, but it’s important to say that the soul craft we offer is the most important part of our wellbeing offering. All of our treatments are incredible and help to revive our members’ wellbeing in different ways.”

The club was built on a membership model to support true healing. “Healing can take time,’ the founder and visionary behind the club asserts. “Every member embarks on a healing and wellness journey the moment they first walk through our doors and have their first consultation. From there, and together, we set intentions within the member’s handwritten book and use this to check in and guide regularly.”

There are several membership categories, each crafted to empower members on their unique wellness journeys. Grey Wolfe offers a six-month pregnancy membership for expectant mothers. There are packages for those who want unlimited daily access and options for weekday or weekend-only access. “Of course, if your current membership doesn’t include a treatment you’re interested in, you can pay for that individually.” All members, regardless of tier, are supported and guided by Grey Wolfe’s formidable team of resident therapists, practitioners, wellness experts and consultants.

Sarah concludes, “We offer our energetically healing environment as a space to those seeking a personal healing journey and to support members to thrive in their health and wellbeing. There aren’t bright lights or fluffy robes. Instead, we offer a unique combination [of experiences, therapies, and facilities] that’s designed to awaken and heal the mind, body, and spirit.”